Netflix is in negotiations to purchase the Radford Studio Center, a historic production lot in Studio City, according to reports from the Los Angeles Times, Deadline, and Bloomberg. The deal would represent one of the most significant studio real estate moves in Los Angeles in recent years.
The lot is familiar to generations of television viewers. Radford served as the primary filming location for "Seinfeld," among many other productions, and carries decades of Hollywood history within its stages and backlot. The property was seized by Goldman Sachs, which has been seeking a buyer.
Netflix is reportedly pursuing the acquisition at a deep discount, according to Seeking Alpha, after the streamer previously walked away from a bid involving Warner Bros. Discovery's lot. The exact terms of the potential deal have not been disclosed publicly.
The move would give Netflix a significant physical foothold in Los Angeles at a moment when the company has been expanding its production infrastructure. Owning a studio lot outright reduces dependency on leasing stage space from third parties, an increasingly competitive and expensive proposition in the city.
The Hollywood Reporter noted the deal as a potentially major real estate play for the streamer. Negotiations are ongoing, and no agreement has been confirmed.
