Apple's App Store facilitated $1.4 trillion in sales in 2025, according to a study by the Analysis Group. The figure covers both digital and physical goods sold through or linked to the platform.
The study was commissioned by Apple. It found that economic activity generated by the App Store has more than doubled since 2019. Digital goods and services grew 2.4 times over that period, physical goods and services increased by 2.8 times, and in-app advertising revenue climbed 2.9 times.
Of the $1.4 trillion total, $149 billion came from digital goods and services. The remaining $1.1 trillion came from physical goods and services, which includes purchases made through apps like Amazon or Instacart where the App Store serves as a gateway rather than a direct seller. The Analysis Group noted that Apple collected commissions on less than 10% of the total $1.4 trillion.
China was the largest market, generating $562 billion in billings and sales. The United States came second at $453 billion, followed by Europe at $184 billion and Japan at $52 billion.
Apple does not break out App Store revenue separately in its financial reporting. The company folds it into its Services segment, which brought in $109.1 billion of Apple's $416.1 billion in total revenue in fiscal 2025. The iPhone segment remained the company's largest business at $209.5 billion.
The release of the study comes as Apple's App Store practices face ongoing legal and regulatory pressure in multiple countries. In the United States, Apple is still fighting an antitrust case brought by Epic Games, the maker of Fortnite, which filed suit in 2020. Apple won most of that case but was ordered to allow developers to include in-app links to outside payment services.
Apple responded by charging a 27% commission on purchases made through those outside links. Epic objected. US District Judge Yvonne Gonzalez Rogers found Apple in contempt of her original order. Apple appealed to the 9th US Circuit Court of Appeals, which found Apple could charge a commission with limits but upheld the contempt finding. Apple is now asking the Supreme Court to review the contempt ruling.
The company charges a standard 30% commission on digital goods and services sold through the App Store. Developers in its Small Business Program, Video Partner Program, Mini Apps Partner Program, and News Partner Program pay a reduced 15% fee.
The Analysis Group report arrives days before Apple's annual Worldwide Developers Conference, scheduled for June 8 at its Cupertino, California headquarters. The company is widely expected to unveil a long-delayed AI-powered version of its Siri personal assistant at the event.
