Strategy Inc. returned to buying Bitcoin after a 10-week pause, spending $370 million to resume the accumulation approach that has defined the company under its chairman, Michael Saylor.
According to Bloomberg, the company restarted purchases after a crypto bear market had pressured its share price, weakened investor confidence in its financing model, and forced a reorganization of its balance sheet. The 10-week gap was the longest break in the company's Bitcoin buying program since it began the strategy.
Strategy became widely known for its aggressive and consistent Bitcoin accumulation, which drew both significant investor interest and criticism depending on where cryptocurrency prices were heading. The pause raised questions about whether the company's model was sustainable under sustained downward pressure on crypto prices.
The return to buying signals that the company believes conditions have stabilized enough to resume its core strategy. The $370 million purchase represents a significant commitment, though the company did not immediately provide details on how many coins the spending acquired or what the average purchase price was.
Strategy's approach has been closely watched by both crypto investors and traditional financial markets, as the company is among the largest corporate holders of Bitcoin in the world. Its moves in and out of the market are often treated as a signal of broader institutional sentiment toward the asset.
