Two of hip-hop's most iconic New Orleans labels are hitting the road together for the first time. Cash Money Records and No Limit Records announced a joint 17-date U.S. arena tour on Monday, June 15, with dates running from September 11 through November 15. According to Billboard, the tour is being subtitled "Two Empires. One Stage. One Time."
The bill brings together artists from both rosters, including Birdman, Juvenile, Mannie Fresh, Silkk the Shocker, B.G., Mia X, Mac, Fiend, Mercedes, Choppa, Mr. Serv-On, and special guests the Ying Yang Twins. The two labels are led, respectively, by Master P and Birdman.
Master P announced the tour on Instagram. "It's about to be EPIC! 🔥 No Limit x Cash Money Tour, one more time for the streets… Salute to all of our fans. All our No limit soldiers rock y'all camo and witness history! ⚜️" he wrote.
The tour opens at the Toyota Center in Houston, then moves to the Smoothie King Center in New Orleans on September 12 for a homecoming show. From there, it travels through Atlanta, Raleigh, Detroit, Indianapolis, Birmingham, Dallas, Washington D.C., Columbia, St. Louis, Memphis, Sunrise, Tampa, Chicago and Cincinnati before closing November 15 at the Rocket Arena in Cleveland.
Both labels shaped the sound and business of Southern hip-hop through the 1990s and beyond. Master P relocated No Limit from Richmond, California to New Orleans in 1995, building a roster of local talent and branching into soundtracks and direct-to-video films. Cash Money was founded in New Orleans in 1991 by brothers Ronald "Slim" Williams and Bryan "Baby" Williams, and grew its roster to include B.G., Lil Wayne, Juvenile and the Hot Boys. The label accumulated 12 No. 1 albums on the Billboard 200 and seven No. 1 singles.
"The fans have been waiting for a tour like this for a long time," Master P said in a statement. "We came from New Orleans and built something the world had never seen before — movements that changed music, hip hop culture, and the business forever."
The announcement follows a Verzuz battle between the two labels last October at ComplexCon in Las Vegas. A presale kicks off Wednesday, June 17, at 10 a.m. ET and runs through Thursday, June 18, at 11:59 p.m. ET. General on-sale begins Friday, June 19, at 10 a.m. ET.
