London's HERE at Outernet has a new name. The venue will now operate as Outernet Live, its parent company announced, as part of a broader push to strengthen its standing in London's live music market.
The space, located near Tottenham Court Road station, holds 2,000 people and is the largest purpose-built venue to open in central London since the 1940s. Since launching in late 2022, it has hosted headline performances from Charli xcx and 5 Seconds of Summer, among others.
According to Billboard, Ticketmaster has been appointed as the venue's official ticketing partner and will take over all Outernet Live digital ticketing operations in the coming weeks. The partnership is expected to increase the venue's discoverability and give it access to Ticketmaster's marketing infrastructure and ticketing technology.
Philip O'Ferrall, CEO of Outernet, described the moment as a reset for the venue's programming ambitions. "We are developing a whole new programming strategy for Outernet Live with our in-house programming team and Legends Global and we will supercharge the lineup," he said. "Having Ticketmaster on board is fantastic and we are very glad to be working with them."
O'Ferrall pointed to upcoming shows as an example of the new direction. "You'll be seeing more underplays and special shows like Primal Scream and an increased use of our screens to support artists to do amazing things when they perform. We want artists and their fans to have the very best time at Outernet Live and this really is a rebirth of our music venue."
Sarah Slater, managing director at Ticketmaster U.K., said the partnership fit the venue's moment. "London's cultural scene continues to grow and evolve, with venues like Outernet Live helping to redefine what fans can expect from live entertainment," she said. "We're excited to be partnering with the team at this important moment in the venue's journey. Ticketmaster is perfectly placed to help Outernet Live grow its audience, deepen fan engagement and deliver a seamless experience."
The venue is part of the wider Outernet district, which also includes basement room The Lower Third and The Now Building, a structure featuring four-story, 360-degree screens used for immersive events. Past events in that space have involved Oasis, Madonna, Louis Tomlinson, and The BRIT Awards.
In January, Outernet London announced a partnership with Legends Global, which has since taken on venue management work including programming and premium sales. Legends Global also built a dedicated in-house programming team and is revising food and beverage offerings across the venue's spaces.
Artists scheduled to perform at Outernet Live later this year include Young Miko, dance duo Two Shell, Joshua Idehen, and Scottish rock outfit Primal Scream, who will perform their sixth studio album XTRMNTR in full across two nights in September.
