The British comedy quiz show Sorry, I Didn't Know has been renewed for a seventh season on ITV, a decade after it first aired. The renewal also sets a new record, according to the show's producers and the network.
As reported by Deadline, the renewal means the show has now broken the record for the longest-running Black TV show in British history. It surpasses Channel 4's Desmond's, which ran for six seasons between 1989 and 1994, and BBC Two's The Real McCoy, which ran between 1991 and 1996 for five seasons plus a special clip series. Both ITV and TriForce Productions say they are confident the record claim is accurate, though verifying such records is described as complicated.
Host Chizzy Akudolu will return for Season 7, along with team captains Richard Blackwood and Eddie Kadi. The show, produced by TriForce Productions, has team members and guests compete in a quiz focused on Black history. Akudolu originally appeared as a team captain before taking over hosting duties from Jimmy Akingbola in Season 6.
Filming is taking place this summer in London in front of a live studio audience. The season will air later this year on ITV1 and the ITV streamer. No guest talent has been announced yet.
Fraser Ayers, exec producer for TriForce, said in a statement: "We're so excited Chizzy is taking her place again as queen of the show. At 10 years and the seventh season, it's an incredibly special one, and having been in every episode since the pilot in 2016 she's the perfect host to shepherd us into this next chapter. With lots of surprises planned for this series, it's going to be a special one. We thank ITV for the support they give us to keep making this ground-breaking show, as it seems like a little bit of knowledge, and a lot of laughs, is needed now more than ever."
The Season 7 order came from ITV's Director of Entertainment and Daytime Commissioning, Katie Rawcliffe, and Entertainment Commissioner Gemma John-Lewis.
