Apple is preparing what may be its most complicated product rollout in years. The iPhone 18 lineup is expected to arrive in two separate waves, with premium models launching in fall 2026 and more affordable versions pushed to spring 2027, according to a report by CNET.
The Pro and Pro Max models are expected in September. Joining them for the first time would be a long-rumored foldable device, widely referred to as the iPhone Fold or iPhone Ultra. That device is expected to start above $2,000.
The standard iPhone 18, iPhone 18E, and a second-generation iPhone Air are all reportedly being held back until spring 2027. That is a significant departure from Apple's longstanding practice of releasing its entire iPhone lineup in a single fall event. For anyone waiting to upgrade to a standard model, the delay changes the timeline considerably.
If all reported models arrive, Apple could have as many as six iPhones in development at once, including the base iPhone 18, the 18 Pro, the 18 Pro Max, a second-generation Air, the 18E, and the rumored foldable.
On design, current rumors suggest the Dynamic Island could shrink on the iPhone 18 compared to previous models. Cameras may gain variable aperture, and batteries could be larger. However, some components may be downgraded due to memory shortages. There have been no leaks about price increases for the standard models.
Colors rumored for the lineup include light blue, dark cherry, and dark gray.
The iPhone 18 arrives at a notable moment for Apple. The company is roughly one year away from the 20th anniversary of the original iPhone launch. While Apple leads Android rivals in United States sales, it trails Samsung globally and sits just ahead of Chinese manufacturers such as Xiaomi. The foldable device, if it arrives as rumored, would be Apple's first entry into a segment that Samsung has led for years.
Apple's Worldwide Developers Conference, which typically offers early signals about the direction of upcoming hardware, could provide more details about what iPhone 18 will look like, particularly when the company discusses iOS 27.
The iPhone 17 series, which preceded the 18 lineup, drew attention for its feature-packed base model, the thin iPhone Air design, and a redesigned Pro and Pro Max. The 18 series will face expectations to match or exceed those upgrades, while also introducing a new product category with the foldable device.
No confirmed release date for any model has been announced by Apple.
