Two technology company chief financial officers reported stock sales in August 2026, with the transactions disclosed through SEC Form 4 filings and driven by different circumstances.
Sherry David, CFO of ServiceTitan, sold 9,000 shares of Class A Common Stock on August 14 at a weighted average price of $90.83, generating proceeds of $817,500. The sale was conducted under a Rule 10b5-1 trading plan, a prearranged schedule that allows company insiders to sell shares on a set timetable to manage personal finances without raising concerns about the use of non-public information.
Following the transaction, David retains direct ownership of 386,756 shares, roughly 98% of her prior holdings. At the August 14 market close price of $90.40 per share, that remaining stake is valued at $34.96 million, according to a Yahoo Finance report.
ServiceTitan, based in Glendale, California, provides cloud-based software to field service contractors in sectors including HVAC, plumbing and electrical work. The company reported trailing twelve-month revenue of $1 billion but also reported a net loss of $136.3 million over the same period. Shares have returned negative 11% over the past year. The company employs 3,414 people and carries a market capitalization of $9.5 billion.
The Unity Software transaction was different in structure. Jarrod Yahes, the San Francisco company's CFO, sold 26,017 shares on August 25 at a weighted average price of $45.31, for total proceeds of approximately $1.2 million. That sale was a non-discretionary transaction executed to cover tax withholding requirements triggered by the vesting of equity awards, a standard process for executives receiving stock-based compensation.
Yahes retains direct ownership of 678,343 shares following the sale. At the August 25 closing price of $44.99, that stake is worth approximately $30.52 million. Unity Software carries a market capitalization of $19.6 billion and reported trailing twelve-month revenues of $2 billion. Total insider ownership across the company stands at approximately 0.16% of outstanding shares.
Unity provides a platform for building and operating real-time 3D content, used by game developers, mobile app creators and enterprises working in augmented and virtual reality. The company has reported operating losses but holds a position in a sector that has seen growing demand for interactive content.
Both transactions are routine disclosures under SEC reporting rules. The 10b5-1 plan used by ServiceTitan's David and the tax-withholding sale by Unity's Yahes represent two of the most common mechanisms executives use when liquidating portions of their equity compensation.
